Director of Communication- AEP
Austin Peay State University
Clarksville, TN
Full-time
Advertising / Marketing / Public Relations
Posted on April 26, 2024
Posting Details
Position Information
Posting Number
20121542Staff
Working Title
Director of Communication- AEP
Pay Rate
Commensurate with Education and Experience
Employment Category
Administrative/Professional
Regular/Temporary
Regular
If temporary, list duration
Type of Appointment
Fiscal
Contract Period
12 month
Position Summary Information
Position Summary
Reports to the Senior Director and is responsible for communicating strategic direction & implementation of a philanthropic communications & marketing plan for internal & external audiences of the Division of Alumni, Engagement & Philanthropy. Create, execute strategies & programs that articulate the University's fundraising priorities with messaging that reflects the culture, values & achievements of the university community & celebrate the generosity & involvement of alumni & donors. Elevate & raise the visibility & profile of the dept. & forge partnerships across the institution between the Office of Public Relations and Marketing, College Deans, & other senior leadership. Focus to increase the University's share of voice in the philanthropic marketplace & work in shaping positioning, branding, & messaging to meet donor objectives.
Austin Peay State University is a four-year public, doctoral-level university, with six colleges and four Chairs of Excellence. The University has an enrollment of over 9,000 students and is located in Clarksville, Tennessee, a community of an estimated 166,000 people located approximately 40 miles northwest of Nashville, TN.
Primary Duties and Responsibilities
Open Date
04/25/2024
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
An official transcript will be required of the selected candidate before the candidate will be offered a position. You will not be able to modify your application after it has been submitted.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
Required Documents
Position Information
Posting Number
20121542Staff
Working Title
Director of Communication- AEP
Pay Rate
Commensurate with Education and Experience
Employment Category
Administrative/Professional
Regular/Temporary
Regular
If temporary, list duration
Type of Appointment
Fiscal
Contract Period
12 month
Position Summary Information
Position Summary
Reports to the Senior Director and is responsible for communicating strategic direction & implementation of a philanthropic communications & marketing plan for internal & external audiences of the Division of Alumni, Engagement & Philanthropy. Create, execute strategies & programs that articulate the University's fundraising priorities with messaging that reflects the culture, values & achievements of the university community & celebrate the generosity & involvement of alumni & donors. Elevate & raise the visibility & profile of the dept. & forge partnerships across the institution between the Office of Public Relations and Marketing, College Deans, & other senior leadership. Focus to increase the University's share of voice in the philanthropic marketplace & work in shaping positioning, branding, & messaging to meet donor objectives.
Austin Peay State University is a four-year public, doctoral-level university, with six colleges and four Chairs of Excellence. The University has an enrollment of over 9,000 students and is located in Clarksville, Tennessee, a community of an estimated 166,000 people located approximately 40 miles northwest of Nashville, TN.
Primary Duties and Responsibilities
- Write, as needed for print and web, feature stories, case statements, proposals and direct mail letters to facilitate major gift fundraising and stewardship.
- Serve as a principal adviser to the Vice President of Alumni, Engagement & Philanthropy on preparing communication and marketing strategy, including: institutional positioning and messaging, communication to donors and prospects, constituency relations and market segmentation.
- Develop an ongoing comprehensive philanthropic communications plan, which outlines goals, messages, and timing.
- Collaborate with University constituents to prepare multiple communication including print and electronic media- newsletters, publications, brochures, proposal development, video, case statements, volunteer materials, donor communications and campaign materials.
- Develop metrics to measure program impact and success and guide changes in strategy.
- Social Media writing
- Responsible for appropriate budget allocations for communication projects.
- Oversee communication interns and graduate assistants
- Excellent writing and reportorial skills
- Excellent strategic thinking skills.
- Expertise & experience with progressive use of digital and web-related communications. This includes strong understanding of social networking plus emerging web technologies.
- Expert communication skills.
- Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.
- Bachelor's Degree in Communications, Journalism, Marketing, Public Relations or related field.
- A minimum of two years or experience in Journalism, Marketing copy, or related field.
- Results oriented, facts driven, high energy/drive, a positive attitude with excellent listening skills. Team player.
Open Date
04/25/2024
Close Date
Open Until Filled
Yes
Special Instructions to Applicants
An official transcript will be required of the selected candidate before the candidate will be offered a position. You will not be able to modify your application after it has been submitted.
Posting Specific Questions
Required fields are indicated with an asterisk (*).
- * Do you have a Bachelor's degree or higher?
- Yes
- No
- * Do you have a minimum of two years experience in Journalism, Marketing copy, or a related field?
- Yes
- No
Required Documents
- Resume
- Cover Letter
- Other Document
- Unofficial Transcript
- Letter of Recommendation 1
- Letter of Recommendation 2
- Letter of Recommendation 3
