Intern - Facebook Marketing Experts
Req #41029
Gannett Co., Inc. (NYSE: GCI) is a diversified media company with expansive reach at the national and local level dedicated to empowering and enriching communities. We seek to inspire, inform, and connect audiences as a scalable, growth focused media and digital marketing solutions company. We endeavor to deliver essential content, marketing solutions, and experiences for curated audiences, advertisers, consumers, and stakeholders by leveraging our diverse teams and suite of products to enrich the local communities and businesses we serve. Our current portfolio of trusted media brands includes the USA TODAY NETWORK, comprised of the national publication, USA TODAY, and local media organizations in the United States, and Newsquest, a wholly-owned subsidiary operating in the United Kingdom. Our digital marketing solutions brand, LocaliQ, uses innovation and software to enable small and medium-sized businesses to grow, and USA TODAY NETWORK Ventures, our events division, creates impactful consumer engagements, promotions, and races. Gannett open roles are featured on various external job boards. When applying to a position at Gannett, you should be completing an application on Gannett Careers via Dayforce. Job postings directing you to complete an application on other external sites may not be valid. To connect with us, visit www.gannett.com
The B2B Marketing Solutions Sales, Marketing, Advertising teams are accepting applications for our 10-week Summer 2023 Internship Program which will begin June 3, 2023. This internship experience will provide you with the opportunity to collaborate with top B2B Marketing experts, exposure to multiple divisions (client support, presales data/insights/operations, marketing and creative services, local sales teams, national sales), and an assigned mentor to help guide and advise you along the way. Hours will range up to 40 hours weekly. With industry-leading technology and digital marketing services, our team shares a commitment to supporting local commerce, enabling businesses to connect with customers where we live, work, and serve.
The Social Ads Intern will develop and execute on paid digital social marketing strategies for our company’s clients. This role will formulate appropriate strategies and manage the client’s paid social media campaigns as well as communicate performance and recommendations in order to drive ROI and grow and retain the client.
Key Responsibilities:
- Monitor, evaluate and make updates to LOCALiQ campaigns in an effort to increase awareness and leads as well as the overall ROI.
- Conduct monthly calls with clients to discuss campaign performance and strategy
- Provide performance reviews that will highlight the current status of the campaign, insights and recommendations to improve the campaign and client satisfaction
- Troubleshoot platform and API issues
- Continually updating and refresh Facebook ad creative
- Account management including monitoring utilization, last day spend, reviews and provisioning times
- Initial ad set up including review of ad requirements and creation of ad mock-ups
What you will bring to the table:
- An energetic, strategic, and entrepreneurial spirit
- Critical thinking with creative abilities
- Degree-seeking student currently enrolled at a college or university
- Technologically savvy and a fast learner
- Knowledge of MS Office Suite, including Excel, Word, PowerPoint and Outlook
- CRM systems knowledge helpful
- Marketing background helpful
- Display exceptional written and verbal communication skills and can communicate digital/social concepts
DEVELOP, GROW, and JOIN the next generation of talent for Gannett/USA TODAY NETWORK
#LOCALiQ
#LI-LL!L1
#LI-Hybrid
Other details
- Job Family General
- Job Function Intern
- Pay Type Hourly
- Employment Indicator Internship